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The official retail holiday countdown is here and there is still time for a few quick last minute initiatives that you can begin implementing today to keep your customer hungry for more. Focus on creating engaging advertising and refreshed merchandising strategies, making it fun and simple to shop for exactly what your customers still need to finish up their holiday lists.
The annual shopping frenzy of Thanksgiving weekend has quickly come and gone but there is much we can learn about the current state of retail. This week’s Insights will examine a few of the big trends from Black Friday, Small Business Saturday, and Cyber Monday and what that means to you during the month of December. We’ve also put together our “25 Days of Retail” calendar to keep you on task and maximize every opportunity.
For much of the retail world the thought of competing with Amazon, Walmart, and Target can seem overwhelming and for a small, independent retailer it can seem straight up impossible. As unbelievable as it may seem, there are strategies that you can use to compete with the Big 3 and level out the playing field. Try putting these into action and see how you can stand out and drive more holiday sales.
The official holiday kick off and shopping trifecta, better known as Black Friday, Small Business Saturday, and Cyber Monday are right around the corner. Each day is different and requires a unique approach that you need to fulfill and execute if you intend to maximize your sales and set yourself up for a successful December. In this week’s Insights, we examine a few critical final points that need to be reviewed one last time before you head into Thanksgiving’s big weekend.
Being productive from the start of the day is key to building and maintaining a thriving business. Maintaining productivity throughout hectic periods is accomplished by creating a daily morning routine (and sticking to it diligently no matter what!). Taking the time to create an effective routine – is the most common roadblock that prevents people from beginning. To help accelerate you into picking up this great habit, I’ve put together a simple 20 minute daily morning routine for you to try out.
There are a few topics most buyers simply won’t discuss with a vendor, no matter how strong the relationship is. If you want answers, you’ll need to be more strategic gaining this intel. To help prepare for your discussion with a buyer, let’s closely examine the 5 most common topics buyers aren’t willing to discuss – as well as why they are so hesitant to share and what you can do to stay ahead of the game.
Nothing creates stress quite like being underprepared for the holidays. And in the retail world, being underprepared also leads to missed opportunities that can make or break your year. Mod. Merchant knows you're busy, so we've put together a checklist for you to ensure your store is ready to fulfill the forecasted increase in holiday purchases this year.
This blog is Part 2 of 2 in a series and is focused on the advantages Brick & Mortar has over the ecommerce world through creating deeper connections with their customers. This week we focus on Engagement Marketing and how to develop an integrated strategy with the Lifestyle Marketing concept. See last week's post, It’s Time for Brick and Mortar to Get a Life to get caught up.
